Brand guidelines
Ember is a PubCrush app. If you are writing about us, partnering with a venue, or putting our mark on a poster, keep to the basics below.
The name
It is Ember, capitalised, in running text. Never all caps, never a lowercase e mid-sentence, and not two words. The parent brand is PubCrush, one word, capital P and capital C.
Logo
The mark is an orange diamond tucked behind a dark diamond, followed by the Ember wordmark. Keep clear space around it and do not recolour, stretch, or add effects to it.
Colours
Ember orange leads. Ink and cream carry everything else.
Ember
#F26419
Ember deep
#D1490B
Ember glow
#FF8C42
Ink
#2B2118
Ink soft
#6B5D4F
Cream
#FAF5EC
Cream deep
#F3EAD9
Type
Headlines are set in Fraunces, our display serif. Body and UI use a clean humanist sans. The handwritten Ember wordmark is set in Caveat and is reserved for the logo only.
Meet where you already are.
Body copy stays plain and warm, never shouty.
Download
Grab the mark or the full wordmark as a scalable SVG. The wordmark text is outlined, so it renders correctly without the Caveat font installed. Please keep to the rules above when you use them.
