Brand Guidelines
Use Ember like Ember.
A practical guide for press, venue partners, and anyone putting our name on a screen, poster, or front door.
01
The identity
Keep the name simple.
It is Ember, capitalised in running text. Never all caps, never a lowercase e mid-sentence, and never two words. Ember is a PubCrush™ app. Keep the ™ on the first PubCrush mention in anything you publish.
Primary, on light
Reverse, on inkGive it room.
Keep clear space around the lockup. Do not recolour, stretch, rotate, outline, or add effects to either part.
02
Colour
Orange leads. Ink grounds it.
Ember orange is the signal. Ink and cream carry the page around it; glow and deep orange support interaction and contrast.
03
Typography
Editorial warmth, plain speaking.
Display type should feel like a good invitation. Body copy stays clean, calm, and easy to read. The handwritten Ember artwork is a logo, not a font for headlines.
Meet where you already are.
MEET TONIGHT, NOT SOMEDAY
Meet who's here, not who's nearby. Wave privately, match, and say hello in person.
A quick check
Make it feel like a night out, not a dating feed.
Do
- Use warm, candid images of people in real venues.
- Write in direct, conversational English.
- Leave space for the logo to breathe.
Don't
- Use endless profile grids or swipe-app clichés.
- Promise a match, a date, or a perfect outcome.
- Alter the mark or typeset the wordmark yourself.
Ready to use
Download the artwork.
These SVG files scale cleanly for print and screen. Use the supplied artwork as-is so the wordmark always renders correctly.
